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Why Is Email Marketing Effective?
Retention
Keep your existing customers informed. If they need something in your field, they will immediately think of you instead of your competition.
Upselling
Increase your sales by offering a new version of the product they already have, or by selling additional items that complement their purchase.
Involvement
Increase customer engagement by sending relevant content. Let them recommend your offers within their network.
Loyalty
Send exclusive offers to your existing customers. This shows appreciation from both sides.
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